Sunday, August 8, 2010

Business and The Beauty Premium

Is the beauty premium more important for men?
From Dr Helen, the brilliant and beautiful blogger and wife of Glenn Reynolds
a link to
Drink, Go Blonde, and 5 other ways to make more money
“Attractive men and women are often seen as more talented, kind, and intelligent and that can lead to promotions and raises,” says Gordon Patzer, author of Looks: Why They Matter More Than You Ever Imagined Unattractive men, meanwhile, earned 15 percent less than their attractive coworkers in a London Guildhall University survey of 33-year-olds. Unattractive women earned 11 percent less.

In a recent story, Newsweek offered more evidence that the “beauty premium” really does exist, finding that 13 percent of women and 10 percent of men would consider plastic surgery if it could boost their success at work. Those breast implants seem to have backfired for Lorenzana (above). But Patzer says a haircut and a wardrobe update can work wonders.

Obviously, whether male or female the beauty premium matters in terms of compensation and career success. So let's see...I've gone blond, I drink, I wear high heels, now what else is on the agenda...