Sunday, June 13, 2010

Mickey Drexler -The Retail Maven Who Makes It Work

While you are sipping your Sunday coffee over the New York Times
a paper that I find to be a plethora of punditry, better avoided
I am perusing the Weekend Wall Street Journal
With the
article about low key designer Richard Chai, John Derbyshire's list of the Five Best curmudgeonly books, and a review of uber Romantic Caspar David Friedrich's "Monk by the Sea", the Weekend Journal is a wealth of wonderment.

Not to be missed is the profile of retail maven Mickey Drexler, the man who made J.Crew. After building the Ann Taylor and Gap brands, Drexler has made J.Crew into the all american clothing company with Michelle Obama as the unofficial face of the brand.
Drexler knows his clients and brings them what they want at an affordable price.
Very smart.

A key step forward for J.Crew was opening the Wedding Boutique and capturing a slice of the huge wedding/bridal market.
I've watched friends put off getting married because the cost of the wedding, especially the dress which is worn only once, is so exorbitant. Drexler's J.Crew helps make an inexpensive wedding wardrobe chic.

How to wed the J.Crew way in Southern California
Start with a Vintage Art Deco diamond ring in platinum $1450 from Beladora.com
of course
Then plan the wedding



Southern California Beach Wedding $1499
(without catering so take your guests to a local restaurant for cocktails and hors d'oeuvres)

Then check into the Laguna Cliffs Resort and Spa
for 4 or 5 nights
and bring your
J. Crew Honeymoon Essentials


I think the wedding, with ring and hotel stay, can be pulled off for under $10,000
depending on how much your guests drink...