Monday, March 29, 2010

made in slovenia: zelolepo by Edita Nardin

The brand ZELOLEPO is a product of Edita Nardin, who obtained a degree in engineering textile fabrics and clothing. Through years of creating and designing, her articles, characterized by their essence, managed to get much more than just plain recognition. The essential elements in her designs are the variety of colors, the color collages, the imaginative combinations of structures, shapes and tones. Edita's domain in designing is above all the creation of bags. They are playful, colorful, different, full of details and stories, written by Edita's creative process of design. All of her articles are handmade. Each of her bags is in a way a mirror image of it's buyer, says Edita, who is also evolving trough her own work. She loves details and unusual colorful combinations, which, when combined, still function perfectly.

ZELOLEPO je blagovna znamka, uradno registrirana na Uradu Republike Slovenije za intelektualno lastnino leta 2003, vendar njeni začetki segajo na prelomnico stoletja v leto 2000.
Pod izdelke ZELOLEPO se podpisuje Edita Nardin, univ.dipl.ing. oblikovanja tekstilij in oblačil, ki je skozi vsa leta ustvarjanja in oblikovanja, ustvarila več kot prepoznavnost lastnih izdelkov, kateri odražajo svojo bit. Rdeča nit izdelkom je barvita pestrost, barvni kolaži, fantazijske kombinacije struktur, oblik in nians. Editina domena pri oblikovanju izdelkov, so predvsem torbe, ki so igrive, pisane, drugačne, polne detajlov in zgodb, ki jih zapiše njen ustvarjalni proces pri izdelavi. Vsi izdelki, ki jih napravi, so narejeni ročno. Vsaka torba je na nek način zrcalo naročnika, pravi Edita, ki ob svojem delu razvija svoj lasten izraz. Ljubi detajle in pa nenavadne barvne kombinacije, ki, ko jih združi, vedno funkcionirajo.